The Browser Impaired

by Todd Hooge

All SEO Articles

This article from The Mender (Issue 14),
Metamend's Web Site Optimization and Marketing Newsletter.

Once upon a time there was a webmaster who designed web sites with only one browser in mind. The webmaster lost all of his contracts, and had to look for another job. End of story.

Okay - maybe that's a bit blunt, but browser incompatibility can, even today, be an all too common occurrence with today's high bandwidth web sites. With the ever increasing capabilities of computer hardware and software, you would think the average web designer would take the extra couple of hours to ensure s/he had both IE and Netscape installed to check for web site clarity between them.

Formatting for consistency between IE and Netscape is easy once you get the hang of it and should be an ongoing presence in your mind when designing a site. If not, you may be 100 hours into a great looking site when you discover that your style-sheets are not cascading like you thought or your table background colors are black in one browser and blue in the other. Double checking these factors as you build is a necessary evil, at least until there is a 'real' standardization to which all browser designers conform. This may not happen for some time, as the Web is designed to be rebellious in nature - open minded if you will.

When you design, remember to enjoy the lavish toys that our current browsers let us play with, but keep in mind your target audience may not be so lucky.

Other articles from this issue:
- Computer Viruses and Hosting Companies
- Think Locally - Market Globally
- Using Search Engines For Beginners - Part Two

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