Optimized Graphics

by Todd Hooge

All SEO Articles

This article from The Mender (Issue 4),
Metamend's Web Site Optimization and Marketing Newsletter.

We all know how fun it is to make the graphics on your website look pretty...right? But are your graphics "Web Ready?" If not, they may take too long to download for people on slow connections. Don't fret, prepping your graphics for the Web isn't that difficult - it just takes a bit of an eye for detail, and a whole lot of coffee - [decaf. won't do]. A great piece of software designed specifically for this task is Ulead SmartSaver. This software will dramatically decrease the Kilobyte drain on your graphics - only utilizing colors that are necessary while not hindering the quality. A quick technique I always use is converting my GIF's from 256 colors down to 64 colors. Often times this will decrease the file size by over 75%! By optimizing all of the graphics on your site, you will undoubtedly make your website viewable by a lot more people.

Other articles from this issue:
- Adminstrator's Corner
- Meta tags

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