SEO Blog

As a free open source option for beginners, advanced webmasters and SEO’s alike, Wordpress has become one of the most popular platforms in which to build a web property. Although Wordpress is rounding the corner towards version 3.0 there is still a lot of useful SEO tools that are not and will not be built-in to the blogging software.

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Wordpress in itself is naturally good for SEO in the way that it allows so much control over the website including on-page optimization and file naming. With a few additional plugins you can turn a wordpress site into an SEO dream.

To learn more about Wordpress and to download our comprehensive Wordpress SEO Bundle click here.

Social media has been a function of college since the birth of social media.

Facebook itself started life as a college only application and many of the other now famous social media sites were dreamt of or “beta tested” during the respective developer’s college careers.

While not necessarily a social media site, Napster started life and gained popularity through college sites.

The access to sheer numbers facilitated the growth of that massive online community. More people created more choices which attracted more people and so the cycle begins and grows. This was bittersweet for Napster in the fact that as the numbers grew so did the usefulness of Napster but the new size attracted new attention of those who wanted to shut it down.

Now it appears, the same cliche’ “Double edged sword” that bit the Universities during the heyday of the the Napster vs. RIAA lawsuits is going to bite these Universities again with social media.  A sad fact of life is that where there are a collection of people, there is also a collection of complaints.

A recent study of corporate domain purchasing determined, based upon the empirical data collected, that across the board the days of massive defensive registrations are over, or at the very least in a steep decline.

To many of us in this industry, especially in the ORM field, this is not really news, but validation of what we already know; companies are focusing on making the best use of the intellectual property they already own, especially in a down economy.

The change in strategy has become one of defensively changing search engine results not defensive registrations; basically, trading a shotgun for a scalpel.

Does that mean that everything short of a .com should be forgotten?  That would be un-advisable.

What really is being said by “reading the tea leaves” is that many companies believe that now is the time to act smarter, and explore whatever that strategy entails from their perspective.  This is the time to subtly protect the client from themselves.

Most are turning away from turning corporate budgets over to a service provider and taking whatever advice it gives on blind faith in favor of Corporate legal taking a more active role than ever before.

Are the wild west days of the Internet over?

Italy would like to think so.

This week the most serious threat to Freedom of Speech online since the internet has been in existence may be the Italian court descision to indict 3 Google executives.

Italy has sentenced them to prison time for content in a video that some anonymous Italian YouTube user uploaded. This Italian user has since been punished with community service only.

This event marks a serious change in the censorship, or prior lack of, that exists on the internet.

Many people in and outside of our industry, are extremely concerned over what this could mean to providers of online content; Many theorize that it signals the beginning of the end for free speech and blogs online.

Left unchecked, this movement could spiral out of control and nations with less freedom of speech than the United States could dictate how Americans use their freedom online.

This however is not an isolated incident; a German court has sued Google over its feature called “street view”.

Movie Director Kevin Smith has bought 10 tickets on Southwest over the course of the past week to go to such events as Macworld. This week he said “I’m never going on Southwest again.”

Smith had reportedly purchased three seats for he and his wife for the flight to Burbank, but Jennifer was unable to make the trip. According to the podcast, Kevin was desirous to utilize two of his tickets, and save one, but the clerk inadvertently printed up all three according to Kevin, and long story short, he was allowed to board an earlier flight as a standby passenger.

Even though he had paid for three seats, only one seat was available on that flight. Kevin was fine with that, apparently the airline wasn’t.

This is where the problems began.

According to the story, (and I am paraphrasing), after Kevin was let on the plane, stowing his bags, buckling his seat belt and awaiting takeoff, he was promptly and embarrassingly asked to leave, in front of an airplane almost full of people. Safety and security concerns were stated as the reason for his removal, although the airline refused to elaborate at the time.