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Tuesday, July 12, 2005

Hilton’s Perverted Bedding Initiative

Posted by Richard Zwicky @ 11:59 am

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This morning I was stood up by my physiotherapist!! Why is it if we are late or miss an appointment, we still get charged, but when they are late, we get nothing?

Anyhow, while waiting I started catching up on a few email newsletters, and had a good laugh at the ironic relationship betwen two article titles. “Hilton’s bedding initiatives well underway” and “Hilton’s ‘perverted’ brand.”

The first article is innocent enough - the Hilton Hotel chain is working to provide their guests with an improved bedding experience - “Each of the bed types have been tested to ensure comfort and durability.”

Ok, perhaps I could have selected a less opportune quote, but I couldn’t pass that one up. Anyhow, Hilton hotels have learned that “50 percent of respondents reported capturing only six hours or less of sleep per night while traveling, which is two hours less than the average needed to function at peak performance.

“The Hilton Family of Hotels is dedicated to the entire sleep experience…” In a word, you need a good sleep to perform well at work.

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