Hilton’s Perverted Bedding Initiative, Pt 2.

Thursday, July 28, 2005
Posted by Richard Zwicky @ 1:50 pm

I wrote a blog entry a couple of weeks ago, when we just launched this blog. It was titled, tongue firmly in cheek, “Hilton’s Perverted Bedding Initiative”, which someone over at HotelMarketing.com read, and wrote a nice comment on. Must have been a slow day that my opinion made it to the head of a newsletter, but thanks!

Wow, what a traffic spike it generated! I got some random feedback, but surprisingly, I also got some interesting and complimentary emails from a few Hilton employees. Almost every one of them seemed to enjoy the commentary, and wished that their bosses would allow them more marketing freedom – They indicated that the online furor was making them afraid of the elephant in the corner, without realizing that they really are the elephant in the corner!

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