On
On Sunday, he published an update.
It’s quite interesting. As of the end of July, Technorati is tracking over 14.2 million weblogs, which is double what was being tracked in March. (7 million, 5 months), and about 55% of them are active. That’s impressive. However, when I looked at the numbers again it struck me that active was defined as having had postings within the last 3 months. While I might consider a web site somewhat active if it had updates every 3 months, I not sure I would think the same of a blog which has a new post every 3 months.
I suppose that ‘active’ is in they eye of the beholder.
According to Dave’s post at Technorati, only 13% of blogs are updated at least weekly. That’s really not a lot. I can’t imagine that the 87% of other blogs are terribly worthwhile for their author’s employers, or for the authors themselves.
I understand not every blog can possible be updated 5-10 times a day, but realistically, if a company is going to support an employee having a blog, one would expect at least a few postings every week. After all, a blog exists as a marketing tool. It allows interested parties (customers, potential customers, competitors, analysts, etc.) to gain some perspective on your business.
That only 13% are updated more than once a week, leads me to believe that most companies do not understand the resource they have at hand. A blogs’ effectiveness depends upon the timeliness and quality of its content. To be effective, it needs to be kept up to date.
I look forward to seeing Dave’s follow up post about posting volume. How many blog entries are actually posted every day?
Below, I’ve included a chart which Technorati published which allows one to quickly grasp how quickly the blogsphere is growing. Fast, very fast.
It would be interesting to compare it’s growth against the historical and current growth of the Internet as a whole. Anyone have that data?
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