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I’ve commented any number of times how I believe that Yahoo’s moves to build bridges with the entertainment community are quite wise. That as the Internet continues to grow, and speed up, distribution of video, such as TV programs, will come to be considered standard Internet fare.
As a side note, it only occured to me recently that the evolution of the Internet as a mostly text only medium has potentially done more for literacy than any other media revolution in years.
With regards to Yahoo’s entertainment stratgies, there we’ve seen some early success. Ranging from Yahoo’s deal with Mark Burnett to host of The Apprentice online, and a deal with Showtime to stream the cable TV show “Fat Actress”. These are important agreements - their success proves the medium to the mainstream industry moguls, and Yahoo’s execution ensures they are the interface of choice going forward.
Today Yahoo! announced another, this time major, victory. They have announced a major distribution deal with media giant Viacom which broadens the reach of Yahoo’s search advertisers. In the deal, Viacom has chosen Yahoo! to power both sponsored and organic search listings on Viacom’s sites, namely CBSNews.com, CMT.com, MTV.com, NickJr.com, Showtime Online, BET.com and VH1.com.
