News out this evening that Google and Geico have settled their lawsuit.
Neither the terms or any details of the settlement were immediately released.
In a ruling last month Geico was seen as emerging as the winner in the battle, as Judge Brinkema wrote that Geico should collect damages from Google for featuring ads from Geico’s rivals that used Geico’s name in the ad.
Geico is owned by Warren Buffett’s Berkshire Hathaway Group. Their suit is one of a number from trademark holders suing Google at present.
