SEO Blog

I saw a post yesterday on John Battelle’s site entitled “Fred says: Google is lame” I laughed.

Then today I started playing with their keyword tool. What a piece of junk!

Not one suggestion we tried actually tied into what sites were showing up for in their SERPS. In fact, the keyword suggestions that appeared were tied against variations on one random phrase taken from each page, and all suggestions were variations against those phrases.

For example, for one site dealing in, and showing up well in the SERPS for a stem cell research related query, the suggestion tool came up with “anti stem cell research” and “to stem cell” as the main terms, and proceeded to offer suggestions relating to those terms. Unfortunately, the phrases “anti stem cell” and “to stem cell” do not appear anywhere in their content !

Here’s another example:

Google’s Keyword tool says this page is about; “postcard”, “postcards” and “animated postcard” and all their suggestions relate to that term.

Yet, they get no traffic for that term. Not one hit from Google (or MSN / Yahoo etc…)