Google seems to be teaming up with everyone as of late. In another announcement at this year’s CES in Las Vegas, Google and Motorola are getting together to provide Google search technology for Motorola cell phones.
The deal will see a Google button implemented on Motorola’s Internet ready phones, beginning at the end of March 2006. This has both of the companies pretty excited. “We’re convinced that having a great experience on the handsets not only helps us sell more handsets but also enables us to command a higher average selling price,” said Scott Durchslag, Motorola’s corporate vice-president.
Others are not quite as enthusiastic. “The mobile industry must seriously think through the implications of this development,†said Mike Brady, Senior Director of Business Development at enterprise search expert FAST. “Google isn’t just a search engine – it’s now a global brand right up there with Coca-Cola. By partnering with Google, Motorola is allowing its own brand to be diluted – it might seem a smart move in the short-term, but this will definitely impede future business models and revenue potential.â€
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