SEO Blog

Yahoo’s financial reports for Q4 2005 are in. Revenues from Q4 2005 were up 39 percent from Q4 2004. Yahoo’s Q4 2005 gross profits were $928 million, a 34 percent increase from 2004. Total earnings for the year were $5,258 million, with an operating income of $1,108.

“In 2005, Yahoo! continued to achieve significant results by providing some of the most innovative services to our hundreds of millions of consumers and deepening both our global reach and user engagement,” said Terry Semel, chairman and chief executive officer, Yahoo!. “As we look ahead, we will continue to focus on creating the best consumer experience, finding new ways to engage our audience and delivering the best value for our advertisers.”

More in-depth information can be found at http://yhoo.client.shareholder.com/earnings.cfm

Google is gathering up more properties to fuse to its ever growing body. Today, the search engine goliath announced it will be purchasing radio ad company dMarc Broadcasting, based out of Newport Beach, California, for a whopping $102 million dollars in cash. Google plans on integrating the company into its AdWords platform to generate a new ad distribution channel for advertisers.

With dMarc, companies can deliver ads and purchase spots on radio stations across the USA over the Internet. The dMarc technology also performs automated ad scheduling, and lets users track their ad campaigns.

Tim Armstrong, vice president of Advertising Sales at Google, said, “Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media. We anticipate that this acquisition will bring new ad dollars and accountability to radio by combining Google’s expansive network of advertisers with dMarc’s talented team and innovative radio advertising technology. We look forward to working together to continue to grow and improve the ecosystem of the radio industry.”

Google share rose 90 cents to $467.15 after the announcement.

There’s a different kind of search engine on the horizon currently in beta testing. It’s called Wink, and what makes this engine interesting is that it incorporates relevant tagged results defined by users.

Tagging is a method that allows users to keep track of their favorite web content so that it can be easily found or shared. Web users tag anything from news, to blogs, to search results, via specific online tools such as Digg or del.icio.us. Wink comes into play by crawling and indexing relevant tagged content from del.icio.us, Digg, Furl, Slashdot and Yahoo MyWeb. Relevant results are also supplemented by Google and Wikipedia.

Wink uses standard search algorithms as well as its own proprietary TagRank(tm) algorithm to resolve relevancy. From Wink’s website: “We look at tag source, freshness, frequency and other variables to determine our results. Like all search engines, we are continually tweaking our variables to improve our results.”

Wink Features at a Glance:

• Anyone can use the search feature, but users have to be members for full access to Wink.
• Logged in users have access to their own personal homepages, located under ‘My Page.’