HOMEABOUTCONTACTSEO BLOG

SEO Blog

Thursday, February 9, 2006

What Percentage of Traffic is a Search Referral?

Posted by Richard Zwicky @ 10:01 am

Bookmark & Share:
del.icio.us  |  digg.com  |  Reddit  |  StumbleUpon  |  Sphinn  |  Slashdot  |  Technorati  |  ISEdb Scoop  |  Google  |  My Yahoo  |  Windows Live  |  Ask

Through Byzantine methods, it’s possible to use existing web analytics tools, and analyze what percentage of traffic really comes from search engines. However, to get the “real” numbers you do have to work a bit of magic.

I just was analyzing some sites (about 50 of them), and noted that when you look at just human traffic to a web site, the ratio of page views to search engine referrals ranges from 1 in 4 to 1 in 14. For the sites with 1 in 4; they are community sites. People go there to read a review, find a recipe, get a definition, etc… and they leave. But 1/4 of all page views are from a search referral. Quite a number! For the 1 : 14 sites, they were popular blogs which high distribution via tools like feedburner. Still 1 in 14 page views being the search engine referral is extremely high. When I compiled and averaged the sampled data, (about a week’s worth), we were looking at 1 page view in every 8.31 was from and (organic) search engine referral. That’s huge.

Want another doozy. 88.5% were from a page 1 referral !

Comments (0)

Tags:
No Tags


Powered by WordPress

Clicky Web Analytics