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A new study by WebSideStory gives the lowdown on business to consumer (B2C) conversions for each of the major search engines during January 2006. The verdict — AOL takes top spot, while Google finishes last.
The four engines studied were Google, MSN, AOL and Yahoo. The results were as follows:
AOL: 6.17 percent
MSN: 6.03 percent
Yahoo:4.07 percent
Google: 3.83 percent
“With portals rich in content and services, AOL, MSN and Yahoo may tend to appeal toward a more buyer friendly demographic. Google, meanwhile, may appeal to more browsers – those with less of an intent to buy,” Said Ali Behnam, senior digital marketing consultant for WebSideStory
More from the WebsideStory press release:
Each of the major search engines posted conversion rates well above the median average for all search engines, which was 1.97 percent for the month of January, according to the index. This compares with a median average of 2.30 percent for the last three months of 2005, which WebSideStory reported on last month.
Conversion refers to an actual follow through transaction by a client, whether it be an online purchase or submitting an online form. WebSideStory culled the statistics from their own HBX Analytics software. Stats were measured from both organic and paid keywords.
