A couple of weeks back I blogged about search engine loyalty trends according to a study by Forrester Research. The gist of it was that competition between the search engines is high, and only 40 percent of users claimed loyalty to one engine.

Another recent survey, this time conducted by Compete in December 2005, breaks down the loyalty percentage of each search engine as follows:

• Google — 71.0%
• Yahoo — 48.1%
• MSN — 27.8%
• Excite — 23.4%
• AOL — 23.2%
• Ask — 21.6%
• AltaVista — 16.6%
• Clusty — 10.3%
• A9 — 6.4%
• Lycos — 5.8%

Thanks to Danny Sullivan from Search Engine Watch for the information.