Google Big in Britain

Friday, March 24, 2006
Posted by Jamie @ 8:45 am

Search engine referrals are looking pretty lopsided over in Britain. And who do you think holds the royal share of the market? Alright a silly question; the answer is in the title. Well, at least according to marketing analyst WebSideStory.

WebSideStory performed a worldwide analytics study over the month of February, 2006. It used its own HBX Analytics technology to obtain results. The conclusion is that nearly three out of four users in the UK prefer using Google over its competitors. More specifically, WebSideStory measured Google’s referral percentage at 74.67 percent.

So where’s the competition? It’s almost non-existent. Here are the top five search engines under Google.

Yahoo – 9.3 percent
MSN – 5.46 percent
AOL – 4.21 percent
Ask Jeeves – 2.28 percent

Wow, those are pretty low figures, although the order is pretty much the same as North America.

Meanwhile, Google US had a referral percentage of 55.39, while the global average was pegged at 62.4 percent.

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