Search Trends – 98052

Monday, April 24, 2006
Posted by Richard Zwicky @ 6:05 am

A few weeks ago I posted a comment about daily search traffic trends, from an aggregate sampling of the web sites we are tracking.

Saturday night, I was discussing search trends with Rick Segal, via Skype. Looking at Rick’s travel schedule, we were probably in the same building at the time! We were discussing some of the coming features and advances in the to be released, patent-pending, search metrics technology that Metamend has been developing. As an aside, I mentioned that it’s interesting to compare how people search from within different zip codes; for example 90210 vs 90205.

We laughed and said that there’s lots of places which would be interesting to examine. I could just post what interests me, but why not let me know which places interest you? Help me out, by sending me the zip codes for some interesting places, (i.e. area 51 !! – what’s the zip code there?), and I’ll try to post some information as soon as possible.

In the meantime; Rick started it off by suggesting that I take a look at a bunch of sites’ search data from 98052, so here it is;

Searches originating from Zip Code 98052

Engine Used
Google Local
Yahoo! Local
Google Maps

Percentage of Traffic


In looking at the data from our own site this month, I noticed that recently, someone from 98052 searched for “white label search engine optimization solution” (Using Google!)

If you’ve read this post, and will be at SES Toronto this week, feel free to ask me about how we get this data.


  1. Can you run data for 94043?

    can you extract data for search engine market shares with other variable?

    Comment by LP — Wednesday, April 26, 2006 @ 8:00 pm

  2. Can you further refine that to searches conducted between 9am and 5pm?

    Comment by Anonymous — Wednesday, April 26, 2006 @ 10:09 pm

  3. LP – Yes, I’ll run that next week.

    Anon – yes, we can.

    Comment by Richard Zwicky — Thursday, April 27, 2006 @ 7:28 am

  4. [...] Metamend, una empresa de search engine marketing, puede analizar hábitos de busqueda en internet, por código postal, una cosa interesante para identificar micro-targets. Pero también sirve para reirse un rato: la empresa descubrió que Google es usado en un 90% de las busquedas hechas desde código postal 98052. Ese código corresponde a Redmond. | via gapingvoid [...]

    Pingback by » Empleados de Microsoft usarían Google para buscar — Thursday, April 27, 2006 @ 2:17 pm

  5. You might want to try 20505, which is CIA. 20755 is Ft. Meade (or the NSA). 20301 is the Pentagon.

    20501 is the White House. 20510, the US Senate; 20515 is the House. 20543 is the Supreme Court, so that’s all three branches.

    Comment by Hal O’Brien — Friday, April 28, 2006 @ 10:43 pm

  6. En Redmond, centro de operaciones de Microsoft, más del 90% de las búsquedas se harían a través de Google

    Metamend, una empresa de search engine marketing que analiza hábitos de busqueda en internet por código postal, descubrió que Google es usado en más 90% de las busquedas hechas desde el código postal 98052 que corresponde a Redmond, cuna de Micros…

    Trackback by — Saturday, April 29, 2006 @ 7:06 pm

  7. Could you run the same for 560052? Its an international zip.
    The silicon valley of Asia. :)) Please….:)

    Comment by temp — Saturday, April 29, 2006 @ 7:11 pm

  8. Actually many Microsoft employees use the msn search because they feel it is better than Google’s results. I’m not sure how you collect your search data, but is it possible that very little search traffic passes through msn because there are search servers located within that zip code? It’s clear that the zip code you posted does not reflect overall search trends and it likely doesn’t show an accurate account of Microsoft employees’ engine of choice.

    Comment by nwagers — Saturday, April 29, 2006 @ 8:56 pm

  9. [...] A staggering 66.7% of search traffic [originating from 98052 (Redmond, WA)] goes through Google rather than MSN’s paltry 1.27%. Where’s the in house team spirit guys?! Now I know what the MS employee next to me on the bus is using for searching the net. Google! [Digg] [...]

    Pingback by » MSN hates themselves — Saturday, April 29, 2006 @ 9:39 pm

  10. I have to assume that you chose 98052 because you wanted to analyze what search engine MS employees use. Are you sure you have access to the traffic from within MS to the msn search server? It seems likely that this would stay on Microsoft’s internal network. This would explain why 98052 usage seems so heavily biased against msn search – you are counting everything BUT the msn queries.

    Comment by Tom — Saturday, April 29, 2006 @ 11:10 pm

  11. What is 98052?

    Comment by Tom — Sunday, April 30, 2006 @ 12:20 am

  12. [...] The headquarters of Microsoft Corporation is located on Microsoft Way in Redmond, WA 98052 – and that’s why this post over at metamend is so interesting. Nearly 70% of the search traffic went to Google – and they might of course be using some internal server to do their searches – but it’s interesting to see the raw figures. Someone apparently searched for “white label search engine optimization solution” – using Google. Hehe. [...]

    Pingback by Microsoft chooses Google – Fosfor — Sunday, April 30, 2006 @ 2:41 am

  13. [...] read more | digg story [...]

    Pingback by Snakey’s WeBlog » Blog Archive » Microsoft employees search with Google rather than MSN — Sunday, April 30, 2006 @ 2:43 am

  14. 5. Hal – I’ll try and post that data over the next few weeks. Traveling a fair bit, so it may take a little longer than hoped.

    7. Yes, we should have that data – out of curiousity (since I don’t have access to the data from home), where is 560052?

    8. nwagers- I’m not sure I understand the question. The search data relates to where the users who were searching were physically located, not where the servers were. That’s just one of the features of our patent-pending technology.

    Comment by Richard Zwicky — Sunday, April 30, 2006 @ 8:07 am

  15. 9. Ensellitis – I think MS has great in house spirit! I’ll make a quick post in follow up.

    Thanks for all the comments,


    Comment by Richard Zwicky — Sunday, April 30, 2006 @ 8:11 am

  16. Take into account that a very large number of the people who work there aren’t Microsoft employees but are contractors through other agencies, such as myself.

    Comment by meep — Sunday, April 30, 2006 @ 8:46 am

  17. Not everyone who lives in 98052 is a MS employee — I live there, and while yes, lots of people are MS employees, there’s also lots of people who aren’t.

    Comment by emily — Sunday, April 30, 2006 @ 10:36 am

  18. bangalore 560032

    Comment by bangalore guy — Sunday, April 30, 2006 @ 12:38 pm

  19. [...] Una ricerca di Metamend, una società di esperti di search engines, ha monitorato il motore di ricerca utilizzato nell’area corrispondente al codice zip 98052 (cap diremmo noi) che comprende l’area di Redmond, dove ha la sede la Microsoft. Non solo 2 su 3 utilizzano google, ma addirittura il 25% lo usa per le ricerca “locali” sul proprio pc )! [...]

    Pingback by YBlog » Come fanno le ricerche a Redmond? — Sunday, April 30, 2006 @ 1:54 pm

  20. Can you please tell me , how the … do you extract this data?!

    Comment by PHP Guy — Sunday, April 30, 2006 @ 7:42 pm

  21. I am at MS, I would agree that Google is preferred because it is much more reliable. A survey among 20 coworkers: 100% google from work

    Comment by MS geek — Monday, May 1, 2006 @ 3:29 pm

  22. [...] Amazon, if you’ve learned anything in your retail business it should be that choice is what brings customers to your store, suggestions or no.  Removing options just turns people off if they actually notice.  Maybe that’s what you’re counting on?  Maybe people are too oblivious to notice?  Even in a day and age where “google” is almost synonymous with search, and when even the vast majority of Microsoft employees choose Google over MSN/Live? [...]

    Pingback by » Amazon Sleeping with Microsoft — Monday, May 1, 2006 @ 7:20 pm

  23. Not conclusive. I belive there are a few large tech companies in that area including Amazon and Google themselves.

    Comment by Crazoo — Tuesday, May 2, 2006 @ 5:50 am

  24. [...] Une recherche sur l’utilisation des moteurs de recherche par région aux États-Unis nous apprend que Google occupe 66,67 % (1er rang) des requêtes pour la région 98052, qui inclut notamment la ville de Redmond, Washington. Le moteur de recherche Microsoft MSN vient au 5ième rang avec 1,27 %. Surprenant quand on sait que la région 98052 comprend le siège social de Microsoft..!! [...]

    Pingback by Michel Leblanc, M.Sc. commerce électronique. Marketing Internet, consultant et conférencier » Microsoft au 5ième rang à Redmond, Washington! — Tuesday, May 2, 2006 @ 7:10 pm

  25. Most people don’t want that big general corporate site. I think most local small businesses and professionals are web savvy enough to build and maintain very good sites and add that touch of local knowledge to it.

    Comment by Camas Wa Real Estate — Tuesday, December 18, 2007 @ 5:22 pm

  26. It could be a nice resource (and good linkbait) to publish these stats for all the zipcodes you’ve got available.

    Comment by Portland Real Estate — Sunday, March 16, 2008 @ 7:54 pm


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