Archive: May, 2006

What’s the lowdown on local search? More than ever search marketers are realizing the significance. There’s a huge potential audience within every community just waiting to be tapped into. Look at the size of the printed Yellow Pages of any large town or major city. With the abundance of listings you’ll understand why it’s a potentially lucrative marketing opportunity. I use a local search site called mytelus.ca all the time to find people, business addresses and movie information. It’s very helpful and convenient.

A new local search engine was recently announced called Yokel (still in beta). It’s a shopping SE that provides local search for the US, and features a product and store locator. You just enter in the product or store, the city, state and zip code, and it returns a list of stores with their contact information. Too bad it doesn’t work for worldwide locations, or will that be a future upgrade?