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Monday, May 15, 2006

Search Trends - 94043

Posted by Richard Zwicky @ 3:58 pm

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Lots of people commented on the post about search trends from 98052. People like, Rick Segal, Hugh MacLeod, and many, many others, posted nice comments, either on their own blogs, or in the comments section on this site. Thank-you all.

I don’t expect anywhere near as much commentary on this post. In fact, since this is essentially a follow-on post, even one would be surprising.

Fortunately, I don’t do this for the comments. I don’t do it for the money either. That makes it difficult; Whenever Teresa asks me why do I do this, I don’t have an answer for her!

That said, I did get asked to post data about a few other Zip codes. Here goes - Search Trends for 94043:

Referring Search Engine - Searchers located in 94043

Search Engine
Google
Google Local
Yahoo!
Yahoo! Local
Google Maps
MSN
EarthLink
Starware
Comcast
Infospace
MyWay
Google Images
Answers
Froogle
Verizon
Yahoo! Images
All Others
Percentage of Traffic
65.63%
18.46%
4.91%
4.50%
3.18%
0.48%
0.24%
0.23%
0.18%
0.17%
0.17%
0.12%
0.06%
0.05%
0.05%
0.04%
1.52%
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Web Page Migration and Traffic Trends

Posted by Richard Zwicky @ 10:40 am

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People often ask me to explain what will happen to their web traffic when they migrate a site. More to the point, clients sometimes want or need to migrate content from one domain to another. This can be because they are amalgamating two web sites, consolidating a network of sites, or cleaning up multiple domain issues. We’ve advised a number of clients through this process. We always warn them that done right, there will be a significant drop in Google traffic, but that drop will turn around quickly, and that over a three to four month period, the site will recover completely. Done wrong, and it can last a very long time.

So why would you take such a hit? Sometimes you just need to. When we updated our site back in late February, early March, we decided to migrate this blog from a subdomain (blog.metamend.com) to its present location as an integrated part of the main site. I can’t remember why we didn’t set it up this way to start, but the redesign offered the perfect opportunity to make the necessary update. Here’s what happened to the traffic:

Referring Search Engine
traffic pattern when migrating domain
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