Danny Sullivan on Google as a Media Company

Tuesday, June 13, 2006
Posted by Richard Zwicky @ 4:50 pm

Some (too many) days I don’t get the chance to read Danny Sullivan’s postings. I probably only read a fraction of them, in hindsight, some I wished I had read sooner, just as additional background information to reference. Today I’m glad I did: the posting about Eric Schmidt from Google denying that Google is a media company was one of the better ones I’ve read lately.

He saved the best for last, and I quote;

Perhaps calling Google an advertising company might be less open to debate, since that’s the main product it sells — advertising. But given the billboard idea, I don’t think calling it a media company is off the mark. Google’s in the billboard business, filling up those that it owns (via software, its own web sites) and those it rents from others with ads.

Meanwhile, here’s one more jaw dropper from the

Q: Was your corporate motto, “Don’t be evil,” a direct response to Microsoft?

A: No. It had nothing to do with Microsoft. Larry and Sergey, and certainly I when I joined the company, spent almost no time on Microsoft. This is a press-generated focus. We don’t spend very much time talking about Microsoft.

Q: They’re sure fascinated with you guys.

A: We do not spend our time talking about them. It’s perfectly fine if everyone wants to obsess about what we’re doing. We want to obsess about what we’re doing and how can we do better.

Sorry, asking the US Justice Department and the European Union to investigate whether Microsoft is unfair with implementing search within Internet Explorer shows you do spend time talking about them.

Right.

Credibility is something that can be worn out. How long can Google make these statements, and expect people to keep believing them, even just a little bit? After a while, it just becomes noise.

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