SEO Blog

I meant to post this yesterday… and forgot…

There were quite a few posts a week ago or so about Google, (of course), click fraud, and Eric Schmidt’s comments on Click Fraud, where he was quoted as saying “Let it happen” and “because, in a “perfect” economic sense, the money paid for the invalid clicks will be factored into advertisers’ ROI calculations as part of the cost of doing business with Google.” - Eric Schmidt.

I noticed a comment on the about this story (not in reference to my blog post), on Google’s Blog yesterday while catching up on reading. I also, had a chance to read the Report on Click Fraud by Dr. Tuzhilin, which I found to be quite interesting and informative.

My thoughts on the way out of this story? I don’t believe Eric Schmidt was misquoted, and I do believe what he said is accurate. Being honest is not a bad thing. But that’s also not good enough. I do believe that they are trying, and they need to keep trying.

The problem is that they are not communicating this effort very well.