Archive: September, 2006

Q) What looks like an American, walks like an American, talks like and American but often gets confused (by Americans) for a duck simply because it is not an American? A) A Canadian.

Today appears to be Canada Day in the search engine marketing media, spurred by a thread from the Search Engine Watch forums titled, “Does Canada Really Exist?”.

The original poster, “Helen” is a search marketing expert working with Toronto based firm, Non-Linear Creations. She can’t sign her company up to be certified Google Advertising Professionals because her company is located in Canada.

Non-Linear Creations is a large online marketing agency in downtown Toronto. The firm handles some very large clients including Petro Canada, Chapters/Indigo Books, the National Research Council, and even the House of Commons Policy and Planning Department. Clearly, Helen’s company is a pretty big player in the Canadian online services scene.

Unfortunately, her company, along with over a hundred other search marketing firms located in Canada, is not eligible to be considered a Google Advertising Professional.