SEO Blog

Just a quick tidbit here. China’s largest Internet service provider is enlisting the help of Microsoft to compete with China’s largest search engine, Baidu.

China Telecom and Microsoft are teaming up to provide approximately 25 million China Telecom subscribers and 80 million Internet users with access to Microsoft Live Search technologies, packaged under the name 114. The search service currently offers white page, yellow page, BBS and blog search. Local, video and image search will be added in a few months.

Yahoo! formerly provided China Telecom with search services, but the contract was terminated in August, 2006. The contract between Microsoft and China Telecom is said to terminate in 2008.

Baidu currently enjoys a massive 62 percent share of the Chinese search market.