Archive: September, 2006

Google Base has been called the Index of all indices, a reference to the concept that Google is preparing to merge and present information from any variety of sources. According to Google, it is simply another way to get information into the Google search database, especially useful for submitters who don’t maintain their own websites. In practical terms, Google Base appears to be a way to submit a list of virtually anything from free information to expensive items. In short, Google Base seems designed to cover all bases. “Changes Blur the Scenery Along the Digital Divide”, Nov 16, 2005

Google Base is one of the least understood search tools to emerge from the Googleplex in the company’s eight year history. Though very few people in the search marketing industry claim to fully understand what Google Base is or what Google’s long-term intentions are, everyone appears to agree it is going to be an important component in Google’s future development.

Search marketers have been recommending clients establish Google Base accounts for almost a year now. Virtually any information can be uploaded to Google Base, including services, products, art, poetry, essays, used cars and kitchen sinks. How that information is used to inform or create search results has, for the most part, remained a mystery to search marketers.