Main Feed - RSS 2.0
A cool mass of air is breezing across southern Vancouver Island this morning, blanketing the warm city in a light layer of fog. The hue of light is as ominous as it is beautiful. I know this breeze all too well. It marks the end of our early autumn resurgence of summer and the beginning of the end of the year. Winter is almost upon us again.
Fortunately, we have found a bunch of reasons to celebrate the transitions from summer to autumn to winter, several of which involve the purchase and distribution of vast quantities of food, gifts and gratuity. Between now and the new year, there are three major periods of cultural celebration, each of which compels consumers to buy stuff, and lots of it. For retailers both on and off-line the last three months on the calendar tend to be the most important in their fiscal cycle.
In Canada, the holiday buying/spending season sort of starts in ten days with Thanksgiving being marked on October 9th. In the US, the season kicks off about a week later in a frenzy of last minute preparations for Halloween. If you have a business dependant on holiday season sales, this would be a good time to start mentioning those holidays on your website or in your product descriptions.
