Archive: October, 2006

Matt Cutts is Google’s Quality Control Chief for organic or algorithmic search. He heads the team charged with maintaining and improving Google search results. Known as Google’s head spam fighter, Matt keeps strong lines of communication open between himself and the web marketing community, including the information rich personal blog he publishes.

Last Wednesday’s (Oct. 11) recap of major updates at Google since the beginning of summer shows why Matt Cutts blog is at or near the top of all search marketers’ reading lists.

There were a couple infrastructure upgrades made over the summer.

One stemmed from the massive BigDaddy Project, a massive system wide infrastructure upgrade initiated in September 2005 and completed in February 2006. According to Matt’s blog, the quality and accuracy of supplemental listings should improve with “… a completely new architecture for Supplemental Results”. The second was deployed to, “… make general results estimates more accurate, especially for shorter queries.” SEOs might have noticed these changes because of fluctuations seen when using the site: search modifier.

This post has nothing to do with SEO but is worth noting nevertheless. One of the greatest public intellectuals to ever grace the Canadian Broadcasting Corporating with his wisdom, wit and extraordinary knowledge, Lister Sinclair, died earlier today.

Lister Sinclair joined the CBC in 1944 at age 23. He was probably best known as the cultured voice of the nighly CBC lecture series Ideas, a position he held for 16 years before his retirement in 1999.

Thank you and Good Night Mr. Sinclair. (more info)