Crossing the Chasm
Friday, October 20, 2006Lots of our users are SEO’s and SEM’s. We even evolved out of a search engine optimization firm, spinning Enquisite out into an independent organization. Being truly independent means that we hear lots of comments from a variety of Internet Marketing firms which have been facing interesting dilemnas over the last few months. A year ago, one of the common comments / observations lately has been how so many businesses, ranging from SME’s to Fortune 100’s are trying to take their Internet Marketing business in house, AGAIN. We’ve seen this happen in the past. It’s never worked, but seems to repeat itself cyclically. We’re noticing that this trend has already turned, but now it’s the CEO’s and CFO’s who are pushing to outsource. They’ve recognized the importance of Search and Internet Marketing to their entire business. It’s a lot more than just a sales / marketing tool.
