Flash sites that take a while to load are probably my biggest pet peeve next to sites that have music or sound auto-load with them. Even worse is when you have to update your flash plug-in and you reach a site that requires it. It’s a million steps to get to the info that you want, and in the heat of a busy work day, who has time for that when we all know there are probably thousands, if not millions of other sites that will offer us the same information with a lot less hassle.

I find the problem with most of these sites is that the people behind them fail to do the most important thing in web design, or any other kind of marketing, and that is to put yourself in your audience’s shoes.

Great post!