Main Feed - RSS 2.0
I’m running a little late with this post today but given the level of speculation in the search media surrounding rumours of another round of Yahoo! / AOL negotiations, I’m glad to be in a position to place a well informed second-thought opinion.
This is an interesting story, no matter how it turns out. According to a Fortune.com report published on the CNN Money website early Saturday afternoon, Yahoo! is interested in coaxing AOL away from Time Warner. Authored by Tim Arango and Adam Lashinsky, the piece has generated a great deal of discussion in the search marketing community.
The article comes early to the conclusion that the status quo is deadly for Yahoo!, outlining several options facing CEO Terry Semel. One of the options suggested sees Semel putting Yahoo! up for sale to Microsoft or to Google, depending on which was willing to part with the most money to keep Yahoo! out of the other’s hands.
What a difference a year makes. Last year, Yahoo! was solidly number two to Google. It still is in almost every respect except for that all essential element of business success, respect.
