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If last week’s excursion to New York City’s ad:Tech Conference was any indication, there is a world of growth happening in worlds of online advertising and media. This week’s adventure to WebmasterWorld’s annual PubCon in America’s adult playground of Las Vegas should show us a bit more on how we as online marketers are going to adapt and market to such growth.
Early tomorrow morning, the sun will rise over the neon of the Nevada desert and two or three thousand search engine marketers will do their level best to rise out of bed in time to listen to the opening keynote speech delivered by legendary venture capitalist and business developer Guy Kawasaki.
When Kawasaki is done speaking around 10:00AM, four days of search engine optimization and PPC management seminars begin featuring the voices and personalities of over 100 of the best-known search marketers in the world. If ad:Tech is about the deal, PubCon is about the technique.