Archive: November, 2006

Last month, the president and co-founder of New York based search marketing company Did-It.com Dave Pasternack, wrote an article for DMNews titled, “Troubled Times for SEO Firms?” The piece builds from the premise that SEOs are self-styled Jedi-Knights who sell common sense expensively repackaged as search engine secret sauce. In it, Pasternack rails against high-priced SEO consultants and practitioners who bill clients on a month-to-month basis. He describes SEO as a front-end process requiring a one-time service.

Pasternack’s original piece tried to conclude on a conciliatory note by stating, “Whatever the outcome, smart marketers will continue to invest in SEO in a way that makes best sense to them, and the best SEO firms will remain in demand, because there remain thousands of commercial Web sites out there in need of basic search engine optimization.”

The piece got under the skins of a bunch of SEOs and Pasternack received a lot of critical response from a number of them, myself included. In a DMNews follow-up, Pasternack replies to critics in an article aptly titled, “An SEO Critic Answers his Critics”. Pasternack again goes on the attack, this time using a medical practice as an …