Comments on: Dave Did-It Again – Pasternack Replies to Critics http://www.metamend.com/blog/2006/11/29/dave-did-it-again-%e2%80%93-pasternack-replies-to-critics/ Search engine and Website Marketing tips, information, news and opinion from Metamend's team of SEM and SEO experts. The Metamend Blog covers SEO, search engines, search trends, search engine optimization and marketing. Thu, 19 Aug 2010 01:58:42 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Courtney http://www.metamend.com/blog/2006/11/29/dave-did-it-again-%e2%80%93-pasternack-replies-to-critics/comment-page-1/#comment-9059 Courtney Thu, 07 Dec 2006 00:42:59 +0000 http://www.metamend.com/blog/?p=327#comment-9059 I often offer my clients plans that involve a sweep of on-site cleaning, making sure the sites are search friendly, and then follow up month to month with consulting so they can keep it up themselves, but this requires that the client have some advanced knowledge of HTML and other workings of the web up front. The consulting is not a best seller. The only way I can see that any SEO company can make search engine optimization a one-time purchase, is if that SEO company taught their client everything they need to know to be in charge of their own SEO. Being as my clients are very serious, busy business owners, the thought of that alone is laughable. Ceasing an ongoing plan by an SEO professional will result, 100% of the time in a serious drop in rankings, traffic and ultimately sales. Great post! I often offer my clients plans that involve a sweep of on-site cleaning, making sure the sites are search friendly, and then follow up month to month with consulting so they can keep it up themselves, but this requires that the client have some advanced knowledge of HTML and other workings of the web up front. The consulting is not a best seller.

The only way I can see that any SEO company can make search engine optimization a one-time purchase, is if that SEO company taught their client everything they need to know to be in charge of their own SEO. Being as my clients are very serious, busy business owners, the thought of that alone is laughable.

Ceasing an ongoing plan by an SEO professional will result, 100% of the time in a serious drop in rankings, traffic and ultimately sales.

Great post!

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