Enquisite Stats Give Google 78% of Search Referrals
Wednesday, December 20, 2006Richard Zwicky posted Enquisite’s search engine referral stats covering November and early December at the Enquisite blog the other day. According to Enquisite, Google was responsible for 78.21% of site traffic generated from search results. Competitors Yahoo and MSN trail far behind driving 5.94% and 3.67% of search referral traffic respectively.
Enquisite’s November 2006 data shows: Google Yahoo MSN Google Images AOL Google News ASK Comcast My Web Search MSN Live Froogle Netscape Dogpile Bell South MyWay Earthlink Yahoo Images Altavista Google Translate Google Blogsearch 78.2139% 5.9433% 3.9670% 2.8089% 1.8245% 1.0584% 0.7158% 0.5042% 0.3825% 0.3333% 0.3012% 0.2824% 0.2711% 0.2524% 0.2301% 0.2155% 0.1727% 0.1690% 0.0961% 0.0904% (Data represents just under 10M search referrals in the period.) - source: Enquisite blog, Dec. 18, 2006
Just to be clear on the point, Google is seen to drive 78.21% of search referral traffic with Yahoo, MSN and AOL showing in the single digits. Poor Ask is seen to drive less than 1%!

