SEO Blog

Welcome to 2007 friends. From the look of things, this is going to be an interesting and transformative year affecting all facets of the communication industries. This is the year that the money makes all the difference.

There is a wash of “new money” entering the Internet economy. Fresh funds are flowing in from what is euphemistically called the traditional media. Newspapers, radio and network television are losing their audience and the advertising dollars they attract to the Internet. Similarly, consumers are spending more money on video games than they are on viewing first-run movies. Hollywood is hopelessly out-entertained by video games that virtually place players in environments that are often far more extreme than even the most violent of movies. While this shift is anything but new news, 2007 is the watershed year for members of the traditional media.

The redirection of billions of advertising dollars is creating a cascading effect both on and off the ‘net. The business of providing entertainment and information is undergoing its most radical change since the dawn of the television age. We are entering the watershed year. This is the year more advertising money is spent in the digital world than is spent on the traditional media.