Archive: January, 2007

There have been a number of articles about basic SEO in first week of 2007. Why the sudden interest in SEO, especially after six months of SEO-slamming?

SEO has received a lot of attention in the past few days. Though much of it comes as reaction to comments from Kevin Lee and Dave Pasternack from DidIt.com, the volume of recent articles about SEO and the tone of them show that SEO is important to the search marketing community.

A common thread in most of the SEO-related articles that have appeared in the past few days is the importance of basic SEO practices. While experienced SEOs and search savvy webmasters know and understand the four essential elements of optimization, this is likely a good point to point them out again.

Title:
The title of a page or document is written in the HEAD section of the code and is the first onpage element seen by search spiders and search engine users. When the page or document is displayed, the title appears at the very top left of the monitor, in the same space as the minimize, resize and close buttons on most web browsers. The title of a page or document is used to phrase the reference link from search results.