Archive: January, 2007

Your basic website was built two years ago. It drives enough traffic to make the effort of upkeep worthwhile and acts as a handy reference guide for your customers and sometimes for your staff. Having optimized and maintained your website by working on the titles, tags, content and links, you have achieved relatively good search engine rankings.

You are mostly satisfied with your online accomplishments but sense there is something more you could be doing to improve your website’s marketing potential. It’s probably a small thing or two you could do and it’s been nagging at you for weeks but with the chaos of the holidays and New Year period, you just haven’t found the time to do them.

Here are three things you can do quickly to increase the search engine marketing potential of your website.

1/ Sign up for social media. Get involved with colleagues and communities found at Linked In, Flickr, MySpace or some other such social network. It only takes a few minutes to sign-up and establish an account. Adding to your profile can take an hour or two at the beginning but will take less time as time goes on.