SEO Blog

I was struck with a good question the other day. It was asked during a conversation with friend who works as a freelancer for a number of non-tech publications. She was interested in SEO.

I started explaining that SEO can best be described as advanced common sense for webmasters. That seemed like as good a place to start as any at the time. Sounds logical enough eh? Making the mistake was as easy as falling off a log.

(Falling of logs, by the way, is almost always a very big mistake on Vancouver Island because we have lots of very big logs to fall from.)

I said the word webmaster. That definitive word dictated the direction my follow-up thoughts flowed in and created an unspoken hierarchy of knowledge. It was an accidental stop word in an otherwise interesting conversation.

Her placid expression turned to a pained one and she stopped me to tell me I had lost her a few sentences back, somewhere around the TITLE tag. I was only a few sentences in.