SEO Blog

Guy Kawasaki is an Internet evangeliest. He has been a booster of computing and online business since the mid 80’s when he first was immersed in tech working for Apple. Flash ahead twenty years and several successful start-ups later, Guy Kawasaki heads a highly respected venture capital firm, Garage Technology Ventures, a technology investment firm he helped found in 1998. Today he is best known for his lectures, keynote speeches and his series of Internet business related books. He is currently promoting his latest book, The Art of the Start which, as he wrote yesterday, “… reflects my experience as an evangelist, entrepreneur, investment banker, and venture capitalist.”

Guy posted an interesting essay on his blog yesterday, one that should be read by anyone involved in the website design and search marketing sectors. Titled, “Top Ten Stupid Ways to Hinder Market Adoption“, the post points out several common items found on sophisticated websites that turn visitors away.

In the post, he mentions a few obvious things such as limiting contact options to Email and writing code that works in IE but fails in Firefox, Macintosh browsers, Safari and Opera. He also mentions a some subtle user-annoyances like difficult to read confirmation codes and ultra-long URL strings.