SEO Blog

Pixsys read Metamend and you gotta believe it. I saw it I saw it with my own two eyes yeah.

On Friday, I posted part of an email exchange between myself and Metamend CEO Todd Hooge about MTV’s demand that Google and YouTube remove nearly 100,000  clips  of “unauthorized” content from their system.

That short converstation attracted an email from Pixsy.com VP of Corporate Communications Lauren Karp who showed me a SuperBowl related video search portal their techs had built in a few short hours.
I quickly jumped at the opportunity to speak with Pixsy CEO Chase Norlin and called Lauren to arrange an interview. We spoke early Friday evening and I posted the results of that interview over at the SiteProNews Blog Saturday afternoon. “Instant SuperBowl Vertical Video Search Shows Pixsy’s Powerful Backend”

Pixsy draws video references from hundreds of sources, displaying them as search results in thumbnail format. It also provides a custom vertical video search engine design and development service.

Thanks for the interview Chase and Lauren.

Google has introduced personalization to the search results of account holders. When logged into their accounts, Google users will see search listings that have favoured listings injected into results for search queries they commonly run.

Danny Sullivan at Search Engine Land posted an excellent overview of personalized Google results on Friday evening, “Google Ramps Up Personalized Search“. It is essential reading for everyone in the search marketing industry.

I have just finished writing a long feature article for SiteProNews.com on Google Personalizaton and SEO that should be published in the coming days. I don’t have the finger-power to write many more sentences on the subject tonight but wanted to push out a few clips:

For the SEO industry, the implications of personalization are both stark and subtle. While the trend towards regionalization has limited clear standards for judging overall Google rankings for the past few years, the advent of personalized results makes the standard website ranking report somewhat useless.

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Optimization techniques for personalized search results will include expertise in site usability, visitor retention, traffic funneling, bookmarking and social tagging, all of which entered the unwritten book of SEO best practices over the past few years. It will also involve a stronger dedication to content creation, document upkeep and overall resourcefulness.