Archive: February, 2007

Internet visionary and Google evangelist Vint Cerf says cell phones are going to drive future growth of the Internet. As part of a much longer conversation with reporters in Bangalore India, Cerf suggested that mobile devices, primarily cell phones, will push programmers to design for handheld units. (source: CIO.com article, Feb21, 2007)

According to Cerf almost half the world’s population uses mobile communication devices of some sort or another. With 2.5 billion users globally and rapid growth in China and India, the mobile market is one of the fastest growing sectors in tech. Logic follows it is likely to become one of the hottest markets in search marketing.

Cerf said that one of the key benefits to the IP packet layer is that a packet is a unit of information that can be separated from the medium it is being displayed on. Unlike telephones connections and television transmission, Internet packets can be carried across multiple platforms and rapidly transferred in tiny byte-sized bits.

BusinessWeek.com reports on The Battle for Mobile Search in its Feb 20, 2007 edition suggesting that Google and Yahoo might face a run for the money when it comes to serving search on handheld devices. There is a lot of money to run for. According to BusinessWeek, by 2011 the mobile advertising market is expected to be worth $11.4 billion.