SEO Blog

Enquisite CEO Richard Zwicky has conducted a series of email interviews with several search marketing specialists known for their strong opinions. The first of these interviews with SearchEngineLand.com excecutive editor, Chris Sherman is published on the Enqusite Search Metrics Blog.

Much of Chris’ interview focuses on the enormity of personalization.

Q. What do you foresee as the biggest change coming to the search industry over the next 18 months?

Personalization. It’s going to change everything, and I don’t think most search marketers will realize how big an impact it will have. Gord Hotchkiss has written some great columns on the coming impact of personalization on search results for SEL, and as good as his analysis is, he’s just scratching the surface of this massive sea change.

Chris also makes a subtle point when giving his best advice on SEO/SEM,

“The most important thing is to understand your goals before you do anything else. Search marketing needn’t be rocket science, but it can seem that way if you’re not sure what you want to accomplish.”

Richard says he has received a great response from the people he interviewed.  Tomorrow, Richard interviews Page-Zero founder Andrew Goodman.