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Did ya’ll feel that? It just happened again. Extremely slight but measurable tremors are recorded under the west coast of North America thousands of times a day. At least once a day, a tremor can be felt on Southern Vancouver Island, Mother Earth’s not so subtle memorandum mori. It’s been that way for centuries.
“Geologic time” and “Internet time” are similar in that both are extreme expressions of how we measure time. Geologic time can be measured in eons. The last extreme (9.0) earthquake in the southern Pacific NW happened around in January 1770, mere moments ago in geologic time. Another one is expected anytime between right now and 2250. Apparently these things can happen around here with some frequency, geologically speaking. Living in what will eventually be the epicenter, we learn to take it seriously but put it out of mind. The daily gentle rumbles are rarely even noticed.
Internet time however, can be measured in months, sometimes in days, and in extreme circumstance, in hours. That’s why seismic rumblings in search should be taken seriously by search and social marketers. Deep underground, the search environment is shifting.
