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I spent the past week in San Francisco attending the ad|tech SF07 conference. Billed as “The Event for Interactive Marketers”, ad|tech is among the largest and most influential online advertising shows anywhere. ad|tech is serious business. The show presents a heavier atmosphere than Search Engine Strategies, WebmasterWorld’s Pubcon, Affiliate Summit, or other search marketing focused shows do.
As professionally structured as the ad|tech conferences are, being at any tech conferences is a lesson in adapting to the ebb and flow of events unfolding in chaos.
When you are at these types of shows, you have to learn as much as possible in a very short period of time. That involves asking a lot of questions, networking with anyone who is either interested or is interesting, and handing out boxes of business cards. While learning should also involve going to specific lecture and panel sessions, time is a terribly limited commodity and for my sponsors’ money, the most interesting tidbits are found far away from the PowerPoint presentations.