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Thursday, May 17, 2007

Working with Webmasters

Posted by Jim Hedger @ 9:12 am

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Good SEOs need to be good webmasters. That doesn’t necessarily mean that SEOs think like webmasters. The goals of webmasters and SEOs are different as are their job requirements and responsibilities. While webmasters need to know everything about the technologies used on the websites they are responsible for, SEOs need to be conversant in virtually every form of web-document. Though all SEOs need to be good webmasters, relatively few actually consider themselves to be webmasters.

I had a sudden revelation that I have been acting as a webmaster more than an SEO recently. For the past two months, I’ve been responsible for preparing and publishing the daily edition of SiteProNews.com. My priorities have changed somewhat and I find myself looking at the industry from a different point of view than I did as a fulltime SEO. Having taken charge of a daily webmaster news site, I find myself in the role of primary webmaster for the first time in several years.

Much gets written about how webmasters need to understand and adjust to changes suggested or made in the process of website and document optimization.  Relatively little is written about how SEOs should work with webmasters.

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