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When most Internet users think search they think Google. By far the most popular search engine in the world, Google is actually much bigger than most of its users might think.
According to data compiled by Enquisite, 92.19% of all Google search referrals conducted during Q1 in the United States were conducted using Google’s general search engine (google.com) as opposed to images.google.com, local.google.com, news.google.com, or maps.google.com/. That means that out of every 100 search referrals from the Google domain fewer than 8 visitors come from one of the dozen vertical search tools Google operates. (source: Search Engine Market Shares - Google in the U.S. & Canada - Jan-Mar07 - Enquiste)
Though most Google users know that Google has a remarkable sub-set of vertical search tools the numbers provided by Enquisite show that for search marketing purposes those verticals rarely become referrers.
Running approximately 100 million search queries it recorded between January and March 2007, Enquisite noted that in the US, Google Images referred only 4.19% of aggregate site traffic. Google Local referred 1.8% and Google News only sent .39% of site visitors, slightly ahead of the Google’s Canadian portal, Google.ca which sent .32%.
