It has been about ten days since the rollout of Google Universal and the early analysis is starting to come in. Trying to put it all together and make coherent written statements about Google Universal is difficult as there are so many unique pieces of information to assimilate. For a deadline driven writer, that sort of situation is problematic. Perhaps however, the problem itself helps explain the subject.
I do a lot of searching. As a writer, I pull information from an enormous number of sources. While researching, I need to read a lot of material and extract nuggets of information, sort each nugget for relevancy and importance and pull together an A – Z story line. In short, I need to produce complex information sets in a format viewers are comfy seeing.
My primary source is my own experience, the stuff I can see with my own two eyes and filter through the scatterings of search marketing knowledge I’ve gleaned. My secondary sources tend to be my colleagues, the hundred or so other bloggers, broadcasters, analysts and writers toiling away around the world. My supplemental sources tend to come from other webmasters’ experiences often found in forums such as WebmasterWorld, Searchenginewatch, or Cre8asite. As I am my own primary source, the interpretation of all incoming data is likely going to be fairly subjective or rather, personal.























