SEO Blog

As a lifestyle, entrepreneurialism has always demanded the self-employed be prepared to wear many hats. Business owners often perform executive, sales, managerial, productive and janitorial tasks on daily basis, partly due to pride of ownership and sense of excellence, and partly because technology allows them to. While this gives owners a better sense of all aspects of their businesses, it can also cloud their critical judgment and decision making abilities.

I was once asked to review a new website for an online business. The site took its owner several years to complete. He made it while working two other jobs in order to fund the creation of his own business. Building the website helped him focus on his dream, keeping the spirit alive during those long years of saving money from double shift days with nights and weekends spent on the business. Needless to say, the site is massive. Unfortunately it’s also kinda clunky.

A good SEO is an honest SEO though sometimes one’s honesty is a bear trap waiting to bite you. The site, though it was a labour of love, was not ready for primetime and I had to tell him so. Knowing his business back story didn’t help matters. I hoped he hadn’t quit his day job. Needless to say, the experience left a mark on me. Unfortunately, it was kinda clunky.