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It’s hot here. The humidity flows down your throat like boiled lead as you breathe it. Blood might be thicker than water but the air down here is thicker than both put together. If it wasn’t for the 15km breeze blowing southeast from Lake Huron and Georgian Bay, the city would swelter. Ten weeks ago it was far below freezing, today it is dangerous to be in the sun too long. It is tolerable in the shade however and I am in my parents’ backyard trying to beat the heat while I think about the state of the Canadian search marketing community.
Up until two years ago, I could safely say that I knew most of the players personally. Not only did I think about the Canadian search sector more frequently back then, it was far smaller than it is today. A search at Google.ca for SEO, Canada brings nearly four hundred thousand results. That, in and of itself, is meaningless. That I don’t recognize many of the names in the Top70 – 80 references, is somewhat more significant. As a matter of fact, there are even a few SEOs operating out of Victoria I wasn’t aware of. Change SEO to SEM, Canada and Google.ca churns out nearly six hundred thousand references. I’m not even thinking about diving into those results.