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Wednesday, June 20, 2007

Universal Templates and SEO for Universal

Posted by Jim Hedger @ 1:35 pm

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Every site designer uses templates. HTML Templates are base files used to create new pages in a site. Think of them as pre-branded blanks containing information that is supposed to be visible on every page in a site. Content for any new page is thus either placed on or called to a document made from a common template.
Websites are increasingly designed to be used within a content management system (CMS) in order to make simple tasks easier in order to allow general office staff to make text, pricing and other basic updates. That makes it fairly easy for the office to run its website without relying on the original design company or the transitory IT skills of individual employees.

Two common problems are shared by many businesses. The first is a lack of skilled, full time webmasters. The second is continued lack of standardization in web design techniques.
In the course of business, changes happen. Major changes in the life of a business often necessitate universal changes on a site. Information ranging from address, inventory, key staff members, or services often need to be altered on all pages of a site.
Similarly, there are more ways to easily spread information online than ever before. It is not uncommon to find video files embedded in with text content as parts of an overall message on tourism related websites. Many newspapers such as the NYTimes and the Toronto Star are embedding video streams into their front pages.

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