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Anyone with a few hours to spare and an interest in the virtual real estate domains represent will want to listen in as WebmasterRadio.FM covers the TRAFFIC Domain Auction live from New York this afternoon.
Domaining is an enormous industry with an equally enormous impact on how the commercial web evolves. Many people do not understand that there is a legion of investors out there registering, buying and selling domain names. They keep vast portfolios of domain names such as, Historian.com, Lips.com, Clock.com and Phones.mobi. They release them when interest in the product, service or idea they represent emerges or when they themselves no longer have use for them.
Most domainers monetize their efforts through AdWords and Yahoo! Search Marketing programs that allow private webmasters to split advertising fees with Google or Yahoo! in exchange for allowing contextual advertising on their sites. Because they run a volume based business, they need to churn out as many PPC-laden sites as possible. Some PPC advertisers have suggested this as a factor in lowering the quality of counted click-throughs. Google recently moved to restrict the practice known as MFA’s or Made For AdSense site-building.
Nevertheless, a great deal of money is about to exchange hands in a most interesting way… Check out some of the names up for sale: