SEO Blog

Search marketing has rapidly morphed from the simple days of altering Titles and Tags to today’s extremely complicated, statistic driven sector. The sites we work on today contain a wide variety of file-types and are often far larger than sites were a few years ago. Similarly, the compilation of search results is now based on several off-page factors that can only be measured and massaged as opposed to the performance of relatively easy on-site alterations.

In short, the work-load involved servicing each client has increased significantly. That’s why there are a growing number of tools search engine optimizers use in the course of their daily toils.

Before we dive into the tool shed, let’s make one thing perfectly clear. These aren’t cool power tools like drills, table saws and jackhammers. SEO’s should be so lucky to get to play with those tools. These tools are more like shovels and screwdrivers.
Advanced SEO involves a lot of drudge work. That it is a high-level intellectual career does nothing to relieve the monotony of reading, measuring and assessing lists of potential keyword targets or back-link opportunities. Even working on the social media aspects of client-files gets to be a drag when you don’t have the time to enjoy the social aspect of it. I just wanted to let you know that before you click away from this post to follow one of the links below.